Review an existing account
Compare the enquiries that reach your team with what your ad account counts. Review campaign structure and where spend is going.
Meta Ads
Facebook and Instagram ads management
Plan creative and spend across both Meta channels around the enquiry or sale you want to generate.
Working with Australian businesses since 2004
When to plan Facebook and Instagram together
Set up a campaign
Start with one offer, who it suits and where people should go after tapping the ad.
Manage campaigns over time
Review creative, spend and lead quality on Facebook and Instagram before deciding what to adjust.
Worked example
Follow a product enquiry across both channels
A ceramicist promotes a made-to-order vase in a Facebook feed and an Instagram Story. Both ads need to lead to the same vase and its enquiry option.
- Facebook feed
- Finished vase, dimensions and lead time
- Instagram Story
- Short workshop clip with a product link
- Measure
- Completed enquiries about that vase.
Creative, audiences and the path to enquiry
A shared campaign strategy
Agree the audience, objective and destination for Facebook and Instagram, then check available placements.
Creative made for the context
Adapt the offer to the agreed formats. The quote sets out who supplies images, video, copy and approvals.
Connected enquiry and sales journeys
Follow the ad through to the product page, form or sales conversation and agree which action counts.
Measurement and ongoing decisions
Review delivery, spend and lead quality across platforms. Agree what to adjust before moving more budget.
How we review spend across both networks
Understand the offer and account
Tell us what you sell, who you want to reach and what has already been tried. We review the authorised account access, existing campaigns, assets and destination. This establishes whether the first step should be an assessment, campaign setup or ongoing management.
Agree the scope and launch plan
Confirm objectives, creative responsibilities, management work and the advertising budget. We document approvals and reporting expectations in the quote. You retain a clear view of what our fee covers and what is paid to the platform before campaign changes are made.
Review results across both networks
Assess delivery, response and conversion evidence against the agreed objective. We compare useful patterns across Facebook and Instagram, distinguishing reach from business outcomes. Proposed creative, budget or destination changes are explained within the agreed review process.
Meta Ads Management questions
How is Meta Ads management different from Instagram Ads management?
Meta Ads management coordinates paid campaigns across Facebook and Instagram. Our Instagram Ads service starts with an Instagram-focused creative and customer journey. We recommend the scope around your objective and the controls available, so the same campaign is not sold twice under different labels.
Will you also post to our social accounts?
Paid campaign management and regular social publishing are different workloads. Organic content, comment moderation and inbox handling are included only where explicitly agreed. We can discuss a separate social media management scope if your team needs help maintaining the wider presence.
How will we measure website enquiries and sales?
We agree which website actions to measure and check what your ad account already records. If your site needs Meta Pixel or Conversions API work, ask us to scope it in the quote. Setup depends on your site, account access and consent requirements.
Can you guarantee a particular cost per enquiry?
No. Auction conditions, the offer, creative, destination and follow-up all affect results. We agree what will be tested and measured, explain the limits of the available evidence and review performance against your business goals without guaranteeing a fixed return.
What information do you need for a quote?
Share your objective, offer, target market, current campaigns and creative. We discuss access, measurement and reporting needs. Contact us for management pricing; advertising spend and additional production or development are identified separately.
Get a Meta Ads quote
Tell us your offer, which accounts you use and who can supply or approve creative. We’ll review your brief and confirm the scope and costs with you.