Goals and measurement
Agree what a useful enquiry or sale looks like. Review the conversion actions and available account data before using them to guide campaign decisions.
AI-powered ads. Human-led campaigns.
Use AI to help match audiences, set bids and develop ad creative, with our team managing your campaign goals, budget and ongoing review.
Working with Australian businesses since 2004
See what the work includes
What are AI Ads?
AI Ads are paid campaigns that use artificial intelligence to help decide who sees an ad, what it says or how much to bid. Tools such as Google AI Max and Performance Max offer different combinations of these features. We assess which suit your account and keep the goals, budget, approvals and review process under human management.
How AI Ads work
- Set the direction
You share your offer, goals and creative assets. Together we agree the advertising budget and choose available platform settings that suit the campaign.
- Let the platform do the matching
Using signals and enabled features, the platform can match audiences, combine or generate ads and adjust bids across eligible placements. Capabilities vary by campaign.
- Review, learn and adjust
Our team reviews spend, creative and enquiry or sales quality against your goals, then explains and makes the agreed campaign changes.
Where does your advertising need help?
Review existing campaigns
Your account uses automation, but you want to understand the spend, the leads and which settings need attention.
Discuss thisPlan a new campaign
You have an offer to promote and need help deciding which campaign approach, assets and measurement to start with.
Discuss thisImprove ads and landing pages
People click but do not take the next step, or the ads no longer reflect the products and services you want to sell.
Discuss thisThe campaign still needs the right inputs.
Tell us what you advertise, where you advertise it and what you want to improve.
Discuss my AI adsCampaign settings and boundaries
Assess the account’s available automation, targeting, brand and destination controls. Document which settings fit the campaign and what we will monitor.
Creative and the next click
Review supplied or generated copy and assets against your offer. Check the page people reach, with copy, design or development work scoped explicitly.
Human review and clear reporting
Review spend and recorded results alongside the quality of enquiries or orders. Explain the changes, what the evidence shows and what needs another test.
Illustrative example
Count the enquiries you can actually serve.
Imagine a Sydney installer receiving enquiries from outside its service area. Before increasing the budget, the review needs to connect the campaign settings, service-area wording and the enquiries reaching the team.
- Business goal
Requests for installations within the agreed service area
- Review
Location settings, search terms, ad wording and the enquiry page
- Decision
Agree changes and review eligible enquiries alongside campaign reports
Client Reviews
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Review 1 / 3
“Aussie Websites transformed our online presence with their Magento expertise and Google Ads management. Would Highly recommend them!”
Dave RThe Brew Shop - Client since 2007
“Aussie Websites' unwavering support for our Magento and WordPress sites over a decade has been consistently excellent. Highly recommended!”
Jean & Janine AAuswax - Client since 2009
“For over 14 years, the team at Aussie Websites has been an essential part of our team handling our Magento store, Google Ads, and SEO.”
David CApollo Hifi - Client since 2009
From your business goal to a managed campaign.
Understand the offer and the account
Share your website, business goal and any current campaigns. We agree the access needed for a review and identify whether the first step is an account assessment, setup or ongoing management.
Agree the work, budget and approvals
Review a proposal covering campaign work, creative responsibilities and reporting. Advertising spend is separate from our fees. We agree the settings and approval responsibilities before making changes.
Run, review and make decisions
Put the agreed work in place and check the results against the business goal. We review available campaign evidence with you and explain proposed changes to creative, destinations or spend.
Tell us what your advertising needs to do.
A few details are enough to start. We’ll review your request, discuss the next step and agree any scope and costs before work begins.
AI Ads Management questions
Is this different from Google Ads management?
AI-assisted features can be part of Google Ads management, including campaign approaches such as AI Max for Search or Performance Max where suitable. We review your account and goals before recommending the scope. You do not need to buy two overlapping management services for the same campaign.
Does AI take over our advertising account?
Automation can make particular campaign decisions within the platform’s settings. We agree the goals, budgets, creative responsibilities and available controls with you, then review what is happening. Generated assets still need attention for accuracy, relevance and suitability.
Can we use our existing campaigns and website?
We start by reviewing what you have. A clearer offer, corrected measurement or a focused page improvement may be the next useful step. A new campaign or website is proposed only where the assessment supports it, with separate work and costs made clear.
Does AI Ads mean advertising inside an AI chatbot?
This service concerns AI-assisted paid campaign management. If you have a particular platform or placement in mind, tell us. We check its current availability, account eligibility and suitability before proposing work; access to a named placement is not assumed.
What will it cost, and can you guarantee results?
We quote for the account review, setup or management you need, with advertising spend and additional creative or website work identified separately. We agree what to measure and review, but cannot guarantee a number of leads, sales or a return on spend.